Understand Shopify analytics

Shopify analytics combine storefront customer events, Aabhas VTO events, and Shopify order information. The dashboard defaults to seven days and supports an interactive range of up to 31 days.

Three kinds of numbers

• Exact counters count captured events such as VTO starts and successful outputs.
• Session cohorts group complete customer sessions with or without VTO.
• Attribution connects a VTO interaction to a purchased product when a valid marker or supported correlation is available.

These answer different questions and may use different denominators. Two percentages with similar labels should not be compared until you read their definitions.

Data availability

0 means the calculation was available and no matching activity was recorded. Unavailable means the required detailed events or attribution evidence were not complete enough to calculate the metric safely.

External checkout providers can reduce event visibility. Canonical Shopify order data remains the source for completed purchases where the app has access, while storefront journey coverage depends on the events exposed by that checkout.

See the metric glossary for formulas.