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VTO funnel

The VTO funnel is attempt-based. A unique funnel identity follows one shopper attempt through its stages so telemetry retries do not inflate counts.

Stages

Section titled “Stages”
entry point shown
→ VTO clicked
→ photo selected
→ crop completed
→ upload completed
→ generation submitted
→ generation started
→ succeeded or failed
→ result viewed

The entry point distinguishes the floating launcher from the embedded widget. Use this to compare discovery performance without creating different generation definitions.

Interpret drop-off

Section titled “Interpret drop-off”
  • High click-to-photo drop-off can indicate unclear consent, low trust, or an unsuitable photo prompt.
  • High crop drop-off can indicate a mobile viewport or gesture problem.
  • High upload drop-off can indicate browser, signed URL, CORS, or network problems.
  • High submitted-to-started drop-off can indicate request acceptance or service availability problems.
  • High started-to-failed rates point to generation or input quality.

Success rate uses attempts with a known terminal generation outcome. Completion coverage separately shows how many starts reached either success or failure.